NESS SEMINAR
Kelly Fielding
@NESS_aus
Date: Wednesday 6th June
Time: 12 – 1pm
Room: Room 275
Location: Global Change Institute (Building 20)
Group identities play a pivotal role in how people respond to environmental issues. As examples, political conservatives are more sceptical of anthropogenic climate change and farmers resist land management policy imposed by government. The social identity approach provides a way of understanding the influence of group identities and suggests strategies to reduce identity-based resistance to environmental action. In this talk I provide evidence from my own research of how group identities influence environmental attitudes and behaviour and how aligning messages with group identities could increase support for environmental action.
Associate Professor Kelly Fielding is a Vice Chancellor’s Research and Teaching Fellow in the School of Communication and Arts and co-founder of the Network of Environmental Social Scientists. Her research is focused on how we can understand people’s environmental decision-making and how we can communicate to promote greater environmental action.