NESS SEMINAR
Professor Sara Dolnicar
@roconscicom
Date: Friday 17th September
Time: 3 – 4pm
Location: Online via zoom
When consumers are in hedonic (pleasure-focused) contexts (such as on holidays or when they grab a take-away coffee), they give themselves a licence to sin. They do not display the same environmentally sustainable behaviours as they do at home. What can we do so successfully trigger pro-environmental behaviours in this most challenging of circumstances?
Watch the zoom recording by clicking on the link here.
Professor Sara Dolnicar is an Australian Research Council Laureate Fellow in the UQ Business School and the AIBE (Australian Institute for business and economics). She has authored more than 300 refereed articles and won more than 30 awards for her research including being awarded the Slovenian Ambassador of Science 2016, the highest honour the Republic of Slovenia bestows on expatriate Slovenian researchers in recognition of global excellence, impact, and knowledge transfer. Sara is best known for her work in improving market segmentation methodology and testing and refining survey measures used in social science research. She has also worked in the areas of environmental volunteering, foster care and public acceptance of water alternatives. Currently she is focused on developing and testing interventions that trigger pro-environmental behaviour in tourists.
