Friday 7th November
This talk will discuss the importance of market segmentation and provide an overview of a number of studies that Sara has undertaken where market segmentation was used for the purpose of achieving increased environmental sustainability.
Sara Dolnicar is a professor in the School of Business. Her core research interests are to improve market segmentation methodology and test and refine social science research measures. She has applied these interests to a range of applied research areas including sustainable tourism, environmental volunteering, and public acceptance of water alternatives and water conservation measures. Sara has (co-)authored more than 200 refereed papers, and has been awarded a prestigious ARC QEII Fellowship.
