Friday 27th March 2015
To address environmental problems people need to change their behaviour. For example, people need to switch to renewable energy sources, buy sustainable products and reduce their energy consumption. In order to promote these behavioural changes we need to understand which factors influence this wide range of actions. In this talk I will focus on the role of values and identity as predictors of a range of pro-environmental actions. I will discuss strategies focusing on values and identity in order to promote a range of pro-environmental actions needed to reduce environmental problems.
Ellen van der Werff is a visiting scholar from the University of Groningen in the Netherlands. Ellen is part of the environmental psychology group at the University Groningen—the largest concentration of environmental psychologists in Europe—led by Professor Linda Steg. Her core research interests are in understanding the influences on people’s sustainable behaviour. Ellen works in interdisciplinary teams and has conducted projects with energy companies and waste recycling organisations.
